Comments on: Listening to your customers might not always be the best strategy https://www.marketechoes.co.uk/2015/09/listening-to-your-customers-might-not-always-be-the-best-strategy/ Connecting you to your customer Sun, 07 Feb 2016 16:50:42 +0000 hourly 1 https://wordpress.org/?v=6.4.3 By: Julian Rawel https://www.marketechoes.co.uk/2015/09/listening-to-your-customers-might-not-always-be-the-best-strategy/#comment-167 Mon, 09 Nov 2015 08:57:13 +0000 http://www.marketechoes.co.uk/?p=375#comment-167 In reply to Quasim.

Dear Quasim
Thanks for your comment. Where would life be without the ipod, phone, Pad?
Regards
Julian

]]> By: Quasim https://www.marketechoes.co.uk/2015/09/listening-to-your-customers-might-not-always-be-the-best-strategy/#comment-166 Sat, 07 Nov 2015 06:15:26 +0000 http://www.marketechoes.co.uk/?p=375#comment-166 As Steve Jobs famously demonstrated with Apple’s iPod and iPad, customers often don’t know what they want until you give it to them!

]]> By: Julian Rawel https://www.marketechoes.co.uk/2015/09/listening-to-your-customers-might-not-always-be-the-best-strategy/#comment-165 Wed, 14 Oct 2015 19:46:32 +0000 http://www.marketechoes.co.uk/?p=375#comment-165 In reply to Jeetendra Lulla.

Hi Jeetendra
Thanks for your comment which I certainly agree with. Customers are kings but not necessarily the customers we know or even imagine.
Regards
Julian

]]> By: Julian Rawel https://www.marketechoes.co.uk/2015/09/listening-to-your-customers-might-not-always-be-the-best-strategy/#comment-164 Wed, 14 Oct 2015 19:44:32 +0000 http://www.marketechoes.co.uk/?p=375#comment-164 In reply to James Peacock.

Hi James
Thanks for your comment. We don’t know what we don’t know and sometimes that’s the opportunity.
Regards
Julian

]]> By: James Peacock https://www.marketechoes.co.uk/2015/09/listening-to-your-customers-might-not-always-be-the-best-strategy/#comment-163 Wed, 14 Oct 2015 10:34:53 +0000 http://www.marketechoes.co.uk/?p=375#comment-163 Reminds me of the almost-certainly-apocryphal story of Henry Ford saying: ““If I had asked people what they wanted, they would have said faster horses.”I definitely agree though, what customers think they want is not the whole story.

]]> By: Jeetendra Lulla https://www.marketechoes.co.uk/2015/09/listening-to-your-customers-might-not-always-be-the-best-strategy/#comment-162 Tue, 13 Oct 2015 18:52:47 +0000 http://www.marketechoes.co.uk/?p=375#comment-162 Hi Julian, This gives us a new angle to look at market research and also innovation, do companies need to innovate what customers need or something path breaking which have never even imagined by a customer.

]]> By: Julian Rawel https://www.marketechoes.co.uk/2015/09/listening-to-your-customers-might-not-always-be-the-best-strategy/#comment-161 Fri, 09 Oct 2015 09:27:06 +0000 http://www.marketechoes.co.uk/?p=375#comment-161 In reply to Joost.

Hi Joost
Thanks for your comment and for sharing the blog.
Regards
Julian

]]> By: Joost https://www.marketechoes.co.uk/2015/09/listening-to-your-customers-might-not-always-be-the-best-strategy/#comment-160 Thu, 01 Oct 2015 07:07:52 +0000 http://www.marketechoes.co.uk/?p=375#comment-160 Hi Julian, interesting read. Just shared it with some of my colleagues.

]]> By: Julian Rawel https://www.marketechoes.co.uk/2015/09/listening-to-your-customers-might-not-always-be-the-best-strategy/#comment-159 Tue, 29 Sep 2015 16:22:32 +0000 http://www.marketechoes.co.uk/?p=375#comment-159 In reply to Martin Haigh.

Hi Martin
Thanks for your comment – often a difficult concept for people to assimilate but getting out of our zone of comfort from time to time can be very advantageous.
Regards
Julian

]]> By: Martin Haigh https://www.marketechoes.co.uk/2015/09/listening-to-your-customers-might-not-always-be-the-best-strategy/#comment-158 Tue, 29 Sep 2015 13:48:49 +0000 http://www.marketechoes.co.uk/?p=375#comment-158 Interesting video Julian, especially about how to avoid the traps and the value of reading a wider scope of information.

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