Yearly Archives: 2015

As a practitioner and academic, I spend a lot of time with clients and students talking about the fundamental need to listen to your customers and act upon what they’re telling you. It is basic common sense and basic best practice – how many times has a customer said about a producer that they just

I was recently asked by Bradford University School of Management to deliver a lecture to businesses. They said “can you do half an hour on strategy?” I’m used to delivering two or three day strategy workshops and MBA programmes. But 30 minutes?! What can you say about strategy in 30 minutes? On reflection, quite a

This month has been a bumper one for news stories, articles and exposés about the use of data, big data and artificial intelligence.  The coverage has got me thinking. Is it all a liberating licence to become more commercially astute and successful through a greater understanding of the customer or a slightly dangerous cul-de-sac which