Comments on: The Three Best Market Research Techniques Ever https://www.marketechoes.co.uk/2014/12/the-three-best-market-research-techniques-ever/ Connecting you to your customer Sun, 07 Feb 2016 16:56:46 +0000 hourly 1 https://wordpress.org/?v=6.4.3 By: Julian Rawel https://www.marketechoes.co.uk/2014/12/the-three-best-market-research-techniques-ever/#comment-128 Wed, 17 Dec 2014 17:22:12 +0000 http://www.marketechoes.co.uk/?p=325#comment-128 In reply to Byra.

Thanks for your very interesting comments. You have seen the point – that researchers often lose sight of the purpose of the research.
Regards
Julian

]]> By: Byra https://www.marketechoes.co.uk/2014/12/the-three-best-market-research-techniques-ever/#comment-127 Wed, 17 Dec 2014 17:16:59 +0000 http://www.marketechoes.co.uk/?p=325#comment-127 These are initial and very off the cuff comments, possibly will come back on this in a few days.
well, I think you have got most of it right; however, a few things to drive down your argument to even bare basics.
1. Management is all about managing societies by understanding them, knowing them and providing them what they want. what we miss as you say is technology is replacing ‘humane’ communication talking to them as you said. having said this, this is a cycle that we need to live through and realize the futility of technology to replace human or humane…….so during this phase these things do happen. I am an Indian, but recall what Brits said three decades ago when they found that society is decaying on account of ‘modernity’ – Back to Basics, Back to family system. Both of these slogans are organic and furthers the meaning of living in societies’.
2. Ethnographic Research is Great but I still wonder how they got it wrong; may be they did not stick to basics and did not keep it simple………….one illustration HLL’s strategy of ‘Rural markets’ in India is great success story of ethnographic research and it pays so did the N-Achievement factor of David McClelland. Coming back to Basics if the size of the store was a problem then they did not ask all the question rather right questions but would have assumed some. that would have hot them hard.
3. The idea of ‘gut feeling’ is very very important in/while managing markets. Going further with this, you start any business with any idea keep going and changing as you feel the pulse of your market……….you will definitely succeed while you may have some bumps along when you experiment. so as you also say the hunches, you heed to them and change as you have got to, keeping your eyes and ears open so the same thing as you said keep it open but don’t loose your ability hear and see more than the competition that is what keeps you ahead. hunches become your ‘right’ gut feelings over a period of time seeing things and hearing them well.

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