Comments on: When marketing managers fail to understand personalisation https://www.marketechoes.co.uk/2014/09/when-marketing-managers-fail-to-understand-personalisation/ Connecting you to your customer Sun, 07 Feb 2016 17:46:21 +0000 hourly 1 https://wordpress.org/?v=6.4.3 By: Seyhan Baki (MBA Exec) https://www.marketechoes.co.uk/2014/09/when-marketing-managers-fail-to-understand-personalisation/#comment-126 Wed, 08 Oct 2014 19:41:27 +0000 http://www.marketechoes.co.uk/?p=248#comment-126 Hi Julian,

I like your new style which is fun and easy to read.

My takeaway from your article is that genuinity it is the key in any area of business. When I had first received a personalised letter from my phone company I felt special but then the magic disappeared, because I soon realised that it was not special at all. This is similar to the google’s personalised advertising. Initially I thought it was great, but then felt frustrated by the computer generated ads, relevant to my navigation profile, appearing on every page I would visit.

]]> By: Julian Rawel https://www.marketechoes.co.uk/2014/09/when-marketing-managers-fail-to-understand-personalisation/#comment-125 Mon, 06 Oct 2014 19:14:25 +0000 http://www.marketechoes.co.uk/?p=248#comment-125 In reply to Alireza Iranmanesh.

Dear Alireza
Thanks for your comment.
Regards
Julian

]]> By: Julian Rawel https://www.marketechoes.co.uk/2014/09/when-marketing-managers-fail-to-understand-personalisation/#comment-124 Mon, 06 Oct 2014 19:13:26 +0000 http://www.marketechoes.co.uk/?p=248#comment-124 In reply to James Peacock.

Hi James
Thanks for your comment.
If marketing managers just sat on the other side of the table they might see fake personalisation for what it is – a fake representation of their brand.
Regards
Julian

]]> By: Alireza Iranmanesh https://www.marketechoes.co.uk/2014/09/when-marketing-managers-fail-to-understand-personalisation/#comment-123 Mon, 06 Oct 2014 18:44:19 +0000 http://www.marketechoes.co.uk/?p=248#comment-123 Hi Julian,
I was your student at TIAS.
Currently, I work as a marketing research supervisor at LG electronics.
The experience that I got from personalized marketing is:
To have some alternatives communication tools; marketers should have precise data of the audiences and then choose the most effective communication tool.
Bests,
Alireza

]]> By: James Peacock https://www.marketechoes.co.uk/2014/09/when-marketing-managers-fail-to-understand-personalisation/#comment-122 Mon, 06 Oct 2014 14:23:24 +0000 http://www.marketechoes.co.uk/?p=248#comment-122 Hi Julian

An interesting piece. “Fake personalisation” Is an area that really gets my goat.

I received an e-mail the other day that started “Dear James (If I may),…”. No you may not! Especially since you are a database and not even a real person!

The e-mail was clearly generic and this nod to personalisation just made it worse. It immediately made me lose my trust in the company (who I’ve done business with before) and ignore what came subsequently in the post.

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