Comments on: How do I develop a marketing strategy – learning from Rolling Stones, Madonna and Take That? https://www.marketechoes.co.uk/2014/06/how-do-i-develop-a-marketing-strategy-learning-from-rolling-stones-madonna-and-take-that/ Connecting you to your customer Sun, 07 Feb 2016 18:18:27 +0000 hourly 1 https://wordpress.org/?v=6.4.3 By: The Three Best Market Research Techniques Ever | Market Echoes https://www.marketechoes.co.uk/2014/06/how-do-i-develop-a-marketing-strategy-learning-from-rolling-stones-madonna-and-take-that/#comment-114 Tue, 16 Dec 2014 14:59:18 +0000 http://www.marketechoes.co.uk/?p=166#comment-114 […] 1. You could find out what your customers (or prospective customers) are thinking by just talking to them. An hour with a group of 20 (not 20 consumer panels) will give you a steer, if not a final answer. Take time out of your management grind to engage – you’ll be surprised at the insightfulness of your customers. […]

]]> By: Julian Rawel https://www.marketechoes.co.uk/2014/06/how-do-i-develop-a-marketing-strategy-learning-from-rolling-stones-madonna-and-take-that/#comment-113 Sun, 27 Jul 2014 18:29:28 +0000 http://www.marketechoes.co.uk/?p=166#comment-113 In reply to Ronald Hazelzet.

Hi Ronald
Thanks for your comment. If my blogs are solid and fun then I’m happy.
Regards
Julian

]]> By: Ronald Hazelzet https://www.marketechoes.co.uk/2014/06/how-do-i-develop-a-marketing-strategy-learning-from-rolling-stones-madonna-and-take-that/#comment-112 Sun, 27 Jul 2014 08:10:05 +0000 http://www.marketechoes.co.uk/?p=166#comment-112 Hello Julian,

It’s always fun to read your blog posts. They’ve got a pleasant vibe and comfortable beat. Genuine in a blogosphere where being being hyper and happy seems to be the norm. Solid content that makes one curious for more. Which is of course your point.

I live in Taiwan again and work as a copywriter, concept developer, for business schools and HR service providers, and looking for clients with sustainability as their core business or as their way of doing business.

Keep well and keep in touch,
Ronald

]]> By: Julian Rawel https://www.marketechoes.co.uk/2014/06/how-do-i-develop-a-marketing-strategy-learning-from-rolling-stones-madonna-and-take-that/#comment-111 Thu, 19 Jun 2014 07:13:41 +0000 http://www.marketechoes.co.uk/?p=166#comment-111 In reply to Craig Goold.

Hi Craig
Fully agree – too many senior leaders rarely seem to find the time to engage with the direct customer experience.
Regards
Julian

]]> By: Craig Goold https://www.marketechoes.co.uk/2014/06/how-do-i-develop-a-marketing-strategy-learning-from-rolling-stones-madonna-and-take-that/#comment-110 Wed, 18 Jun 2014 20:01:35 +0000 http://www.marketechoes.co.uk/?p=166#comment-110 I agree all leaders should immerse themselves in their teams, listen participate and inspire change regularly, I also think they should ring their call centres, go online and buy products etc open/ close accounts to experience the emotional connection first hand, there is nothing more powerful than personal experience to facilitate change.

]]> By: Julian Rawel https://www.marketechoes.co.uk/2014/06/how-do-i-develop-a-marketing-strategy-learning-from-rolling-stones-madonna-and-take-that/#comment-109 Wed, 18 Jun 2014 08:45:55 +0000 http://www.marketechoes.co.uk/?p=166#comment-109 In reply to Tim Collins.

Hi Tim
Thanks for your comments. An interesting comment today from Ken Morrison – “Go and shop in your shop and have a look at it, talk to the people and talk to the customers”.
Regards
Julian

]]> By: Tim Collins https://www.marketechoes.co.uk/2014/06/how-do-i-develop-a-marketing-strategy-learning-from-rolling-stones-madonna-and-take-that/#comment-108 Wed, 18 Jun 2014 08:32:33 +0000 http://www.marketechoes.co.uk/?p=166#comment-108 Julian – thank you for sharing this. I particularly agree with the notion of the top people experiencing the “shop floor” of their business – to be able to understand what is really happening..

It reminds me of the Chinese proverb ” I hear I forget, I see I remember, I do I understand” – understanding our customers lies at the heart of developing effective marketing strategies

]]> By: Julian Rawel https://www.marketechoes.co.uk/2014/06/how-do-i-develop-a-marketing-strategy-learning-from-rolling-stones-madonna-and-take-that/#comment-107 Tue, 17 Jun 2014 15:21:29 +0000 http://www.marketechoes.co.uk/?p=166#comment-107 In reply to Nick Sheppard.

Hi Nick
Thanks for your comments.
Marketing is not that complicated – just ask the customer. Sometimes, however, we over complicate and then lose the purpose.
regards
Julian

]]> By: Nick Sheppard https://www.marketechoes.co.uk/2014/06/how-do-i-develop-a-marketing-strategy-learning-from-rolling-stones-madonna-and-take-that/#comment-106 Tue, 17 Jun 2014 15:10:26 +0000 http://www.marketechoes.co.uk/?p=166#comment-106 Great blog Julian. You’ve taken many of the fundamentals of marketing, put them in to easy to understand modern-day context and made it all sound very simple; an art in itself.

]]> By: Peter Cook (@AcademyOfRock) https://www.marketechoes.co.uk/2014/06/how-do-i-develop-a-marketing-strategy-learning-from-rolling-stones-madonna-and-take-that/#comment-105 Tue, 17 Jun 2014 10:47:02 +0000 http://www.marketechoes.co.uk/?p=166#comment-105 Thanks for this Julian. I recall that we met at one of my events on this very subject way back in the CIPD days. If you are interested in collaborations let me know. I can access the real people these days plus I have three books on the subject to my name and two more in the pipeline. See http://www.academy-of-rock.co.uk

Are you a player yourself? Are you still at Bradford these days?

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